Posted by Zoica on Wednesday, April 30, 2008 to Sustainable Fashion

Our first designs are launched in natural colors, because of our intent to reduce the energy and water usage that is linked to dyed fabrics. The garments are made out of linen, an elegant and durable fabric. Linen, which comes from flax- the strongest of vegetable fibers, having 2-3 times the strength of cotton- is smooth, lint free, and gets softer and finer the more is washed.
Linen does wrinkle, but also presses easily when damp. Wear it pressed or not for a casual or more elegant look.

Not opting for prints in designing our garments, awards our customers with multiple accessorizing choices: colored belts, scarves and necklaces.

If our customer asks herself: “How do I contribute to the sustainable goal”? The answer is:”By keeping the garment in the closet as a well-loved piece, and by wearing it often, while staying all stress free in regard to fashion trends”.

Wear in often and enjoy!

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