today's line

"We should as an industry take a deep breath, look at what's going on, and try to fix it.(...) It's got to be everyone- retailers, designers, press."

Donna Karan

Today's need of "slow fashion" 

Posted by Zoica on Wednesday, November 19, 2008 to Zoica Matei News

Today, we need ‘slow fashion’ more than any time.

The today’s fashion apparel consumers are rethinking their buying strategies more than any time before. The fashion regulars are now looking for garments that communicate longevity and value, and more than ever the label’s sustainable mission.

While in New York City the other day, I learned how the importance of trans-seasonal fashion has reached the highest level in a brief period of time. When buying apparel, women are now making more and more educated choices, thinking about the longevity of the item, quality and company ‘s mission, rather than impulsiveness. They buy less, but they buy the best. There is a move toward a sense of quality, sustainable message and USA made.

Having been recognized as a company on a mission to promote quality, value and “seasonless” fashion, we are ready to present our already popular hemp and silk dresses- to keep in line with our “slow fashion” motto, there are only two basic styles- and offer the versatile designs with customizable options, therefore produce less, but only what you wish to have.

The dresses can have pockets, hem length and detail customizable options. In doing so, the items will be shipped in 4 to 7 days instead of 24 hours, but you can get your custom item the way you want it, at the same reasonable price. Dress it up with jewelry and stiletto or dress it down, pack it for a trip and not worry about the wrinkles, any of the new dresses is a winner!

Because we are also thinking about the brides that have sustainability in their minds and budgets, we are ready to offer customizable dresses in sustainable fabrics and at very competitive prices. Stay tuned to view our first sketches and pick your choice.

Please come back soon to browse, buy or contact for custom order.

 

As always, we look forward to hearing from you!

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