Posted by Zoica on Friday, September 12, 2008 to Green Closet Tips

In the last post I mentioned the term ‘Slow Fashion’, and you are probably wondering what on Earth does it mean? If we call our traditional fashion a ‘fast fashion’, because of its fast-delivery cycle trend, its ever-accelerating pressure of delivering ahead of time, passed on the designers, manufacturers and consumers, the ‘slow fashion’ is the reverse, and with more connotations.

Slow Fashion involves promoting trans-seasonal clothing, with items that sustain the challenge of seasons and time, and allows companies, designers and ultimate consumers to make the right decision in regard to their apparel choices. For a company that promotes sustainable, earth friendly clothing, that would mean finding the right fabric, manufacturing process, keep the fashion’s necessary magic, while the customer ( the ultimate beneficiary) would not be rushed into making choices, but purchasing meaningful and lasting items. Ultimatelly, the consumer would buy less, and help our global sustainability process.

Trans-seasonal means garments that can be worn every season, always fashionable, dressed up with high heels or dressed down with casual flats. They are clothes that would allow you to make a statement with your jewelry choice, a scarf or belt. Our trans-seasonal clothing is reaching a step further: simple form creations that combine subtle femininity while inspiring, because of their green, organic, quality fabrics and craftsmanship, and local production.

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