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"We should as an industry take a deep breath, look at what's going on, and try to fix it.(...) It's got to be everyone- retailers, designers, press."

Donna Karan

Nordic Fashion places Sustainability First 

Posted by Zoica on Monday, August 11, 2008 to Sustainable Fashion

As the Copenhagen’s Nordic fashion week closed on August 10, we are learning about the Nordic Fashion Association, and its goal to expand Scandinavia’s global reputation for healthy living and sustainable energy to its fashion industries.

“The ambition is to become front-runners in this area” said Danish Fashion Institute, Eva Kruse.

As we know this initiative is common in many countries in the world, but at an individual level. What is laudable about this Association, is the “aim to implement a code of conduct for the Nordic countries’ estimated 3,000 -plus fashion and textile players, plus draw up a 10- year plan to meet a host of environmental and social targets, dubbed the Nordic Initiative Clean and Ethical project, or NICE” said Ellen Groves of WWD.

The code of conduct will be agreed upon, and then signed at a fashion summit that will be held next year, which will coincide with the United Nations’ Global Climate Change Summit. It will be first time when fashion industry will address the global issues along with world biggest companies and politicians.

The potential of existing international labeling systems, such as fair trade certification will be also discussed.

I personally see this step as a major one, with significant, positive outcome in the fashion industry’s DNA in regard to ethics, equality, sustainability and quality.

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